Reputation is crucial in the healthcare industry because doctors and other practitioners rely on word-of-mouth marketing to get more referrals. They know that they must maintain a perfect image because it will affect how people see them. Though people hold doctors in high esteem, they mustn’t have any whiff of a bad record, otherwise, their practice might take a huge hit.
Nowadays, with the evolution of telemedicine, more and more people rely on this method to consult with their doctors. They feel safer interacting with them and still receive quality service in return. However, people realize that they cannot simply log in to a website and receive excellent advice if they don’t have any positive recommendations from their friends.
With the internet becoming a huge factor in shaping a practitioner’s reputation, doctors must find ways to ensure that they project an impeccable image online and in real-life consultations. Hospitals must also realize that they need to cultivate a great image as well because it will drive leads and revenues their way. This is why hospitals must ensure that they have a team that can help in their reputation management for doctors. The team can weed out negative feedback from their clientele and handle them accordingly, thereby maintaining a good image.
Here are other reasons why the healthcare industry must engage in reputation management.
The internet shapes public perception
The internet has created an opportunity for people to freely express their views and opinions. Unfortunately, this is both an opportunity and a curse, as it will directly affect your practice. If a patient leaves your clinic or online consultation unsatisfied, and they post their opinion on any of the relevant social media platforms, your practice will feel its effects quickly.
This is perhaps one of the best reasons doctors need to monitor what their patients say about them consistently. One untimely, unsavory post or tweet can significantly affect their practice.
Negative reviews and feedback outweigh even the best results
Public perception is still king when it comes to building your reputation. There won’t be many people who will praise a doctor for providing exceptional service – it’s the expectation that they should be doing it in the first place. However, one mistake and people will make a fuss out of it. You can’t control it – it is human nature, after all.
Doctors can encourage their patients who received exceptional service to write reviews. This will help in building their reputation and trust rating. The more positive reviews that people will see, the lesser the effect of a negative review on the overall body of work. People will quickly dismiss a few negative reviews if they know that the majority of the clients shared positive feedback. That’s the beauty of an efficient healthcare reputation management system in place.
The internet doesn’t forget anything
The reality is the internet doesn’t let anyone forget. If someone looks closely, they might uncover negative reviews and feedback from several years past. However, even if they resurface, doctors must show how they handled it. They have to show that they handled it professionally and delicately to offset any negative effects.
Doctors and healthcare professionals need to manage their online reputations better. They can positively affect their practice if they cultivate public perception correctly over time.